6thdimension™ Managed Access Panels are a pre-recruited source
of respondents used for conducting a variety of ad-hoc market
research studies.
Online research: fast, efficient, reliable
Extensive validation, research-on-research and our expertise as the world's
leading provider of online research make this not only fast and cost effective
but most importantly, a reliable means of conducting your research studies.
Benefits include:
Excellent representation of the population
Faster turn around in fieldwork
Most cost efficient methodology
Pre-collected demographics & lifestyle data allow for targeted
sampling and access to low incidence populations
Ability to contact the same group over time to track behaviour and
attitude
High cooperation rates due to pre-established relationship with panellists
The advantages of managed access panels
We are leading proponents of
what we call respondent
relationship management (RRM) where we focus on building lasting relationships with panellists to maximise cooperation. We proactively
manage our panellists to:
Achieve high cooperation rates and generate representative samples
Protect the integrity of the
research results through strict controls on survey participation
Update or add profiling
information or opt-out of the panel
Our expertise in Hong Kong and Singapore
We currently run access panels
in 10 key countries in Asia Pacific and more will be added in the future. In Hong Kong and
Singapore, our respective panels comprise 39,000+ households (aged 15+) and 28,000+ households (aged 16+).
Panellists are sourced using a
variety of methods including
partnerships with local portals,
websites and traditional offline
methods and have agreed to
participate in future market
research studies.
Global network
6thdimension™ is the world's leading network of fully managed online
access panels covering 38 countries and collecting insights from over
4 million people, providing clients with insights that address issues from
launching a new product to measuring attitude and usage.
TNS 6thdimension™ access panels take
the effort out of the complex logistics
of managing fieldwork across multiple
culturally-diverse markets, spanning
varying time zones.
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