TNS' industry-leading 150 CATI station call centre, comprising 60 seats in Hong Kong and 90 in Guangzhou, China, employs only native speaking interviewers and multi-lingual supervisors, calling into 26 Asia Pacific countries in 8 different languages.

From mid-2007, all TNS Asia Pacific call centres have come under the supervision of the Hong Kong-based ALM* Regional Director for CATI, Grant Beuzeval. The implementation of consistent software, systems, people development and best practices across the region ensures that the renowned ICC CATI expertise gives confidence, consistency and reliability from all markets.

*Asia Pacific, Latin America, Middle East & Africa

Futhermore, all call centres in the region are now connected through what is called the Virtual Call Centre (VCC) model whereby the questionnaire scripting, sample, quotas and data are centrally managed in Hong Kong with fieldwork conducted locally in each market. So, the IRC is still the one-stop shop for centralised B2B CATI projects from the ICC and now offers the assurance and reliability of decentralized CATI consumer projects hosted through the VCC.

Click on the videos on the right to see the TNS ICC in action....