TNS helps clients achieve effective brand positioning through accurate segmentation of their market, as well as a detailed understanding of their competitors' activity and customers' attitudes. This business helps our clients optimise brand and product portfolios, consolidate, define brand architecture and identify new product opportunities.

TNS clients use solutions such as NeedScope™ to systematically integrate emotion into brand planning and new product development; FutureView™, where we add foresight to insight, identify influential consumers for future growth.

At TNS we help our clients see that commitment is far more important than
loyalty to a brand's success and a better indicator of future buying behaviour.
We work with our clients to gauge and increase the strength of the
consumer/brand relationship.

TNS helps clients identify and focus upon committed users of their brand,
people who are more likely to give them a higher share-of-wallet, stay with
the brand for longer, be prepared to pay a premium price, be less open to
competitor claims, go out of their way to find their brand. We also help clients
manage customers who are vulnerable/at risk.

Our primary tool is the Conversion Model™ which has measured customer
commitment across 100 countries, in over 300 product categories,
for more than 135,000 brands.