AdEffect™ helps clients evaluate their advertising campaign performance
and optimise their media spend through effective measurement of
multi-media marketing activity. It incorporates an evaluation of both creative and media performance - by revealing relationships between traditional campaign assessment indicators and an estimated level of exposure to each medium used in a campaign.

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An advertising pre-testing system which evaluates an advertisement's
performance, using unique and powerful diagnostics to show how advertising can be optimised.

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The brand and advertising tracking system which goes beyond basic
awareness measures to understand the real impact of marketing activities.
BPO™ looks not only at how brands build commitment to drive power in the mind, but also how they support or undermine this through their power in the market – price/affordability, distribution/availability, degree of switching inertia and other sector-specific factors.

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A psychological measure of human behaviour which analyses customer
commitment. It identifies which customers are committed to the brand or
service, which are likely to defect and what the future direction for the brand will be.

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FutureView™ identifies 'Future Shapers' - those leading consumers who will drive change in markets and future business growth. We provide our clients with the ability to spot emerging trends and upcoming opportunities before they go mainstream.

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More about Future Shapers & Consumer Genesis

TNS' Innovation Suite (InnoSuite™) offers a complete suite of New Product Development (NPD) research products to look at every stage of the NPD
process from initial idea generation, right through to launch.

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Market Contact Audit quantifies how consumers holistically experience
brands and audits the effectiveness and the cost efficiency of any brand's
marketing activation plan, for improved effectiveness and efficiency in
marketing and communications in a given category/market.

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A unique system for measuring consumer needs and motivations. It uses a proven psychological framework to uncover the fundamental conscious and unconscious elements linking successful brands and their consumers to give brand managers greater insights into how to improve their brand position.

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The proven management information system for effectively measuring,
managing and monitoring multi-channel relationships. Whether customers,
employees, suppliers or shareholders, each of these stakeholder groups has to be managed to optimise business performance.

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