Complementing a full range of traditional methods and techniques, Mindzeye brings a diverse range of innovative and avant-garde tools, providing comprehensive support for your investigatory needs. As a group, Mindzeye pioneered the use of experiential and ethnographic approaches, NLP, semiotics, motivational research and many other projective techniques.
Here are a few of our offerings:
- Exploratory Investigations™
Archetypal and advanced projective techniques are employed in traditional and innovative qualitative environments enabling us to get the most out of investigatory research.
- Ethnoscope™
A suite of techniques designed around the principals of ethnographic research combining traditional exploration with observation and assessment.
- NeedScope™ & IMPSys™
Offering an integrated, Qual/Quant framework for understanding and driving lasting brand equities. Identify and understand consumer needstates, explore brand and variant positioning, manage your brand portfolio and test the fit of new product concepts.
- Optimization Workshop™
Combining the classic qualitative session with a purposefully more robust, pre and post client discussion or workshop to optimize a proposed marketing mix, new product idea or advertisement.
- Empowerment™
Giving management valuable feedback from such important constituencies as customers, salespeople and company employees.
- DNA Decode™
Full diagnostics on brand and the competitive area, mapping out brand architecture, promise, persona and essence for brand strategic development and portfolio management.
Typical applications include:
- Brand equity investigation
and understanding
- Corporate identity / image
- Competitive analysis
- Target market segmentation
- Identification of need states / key drivers
- Usage and shopping behaviour
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- Concept / product / name
screening
- Planogram and packaging development
- Pre & post communications
evaluation
- Website evaluation
- Stakeholder / customer /
employee satisfaction
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Published research
