The survey provides real insight into how consumers across the world are using and interacting with mobile technology, delivering a comprehensive understanding of what people are doing with their phones.

TNS has conducted this study for seven years to provide an accurate picture of changing mobile trends and brand opportunities over time, helping businesses to grow through new markets and segments.

• China
• India
• Developed Asia - Australia, Hong Kong, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan
• Emerging Asia - Indonesia, Pakistan, Philippines, Thailand, Vietnam
• Europe - Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, UK, Ukraine
• Middle East & North Africa - Egypt, Israel, Saudi Arabia, UAE
• North America - Canada, USA
• Sub- Saharan Africa - Cameroon, Cote D'Ivoire, Ghana, Kenya, Nigeria, Senegal, South Africa, Tanzania, Uganda
• Latin America - Argentina, Brazil, Chile, Colombia, Mexico

• The current and future mobile platforms and services
• Consumer mobile behaviour and the opportunities for brands
• Impact on retail channel
• Impact of 'mobile wallet'
• Other devices in use and impact of increased uptake of tablets

For more information on mobile life, please visit www.tnsglobal.com/mobilelife