TNS is pleased to announce that the TNS' Global Telecoms Insights (GTI)
2007/08 report is now available for purchase. This study provides
information about the 'killer applications' that will help sustain continued
growth in the mobile related market.

The study reveals that Hong Kong consumers:

• are by far the most sophisticated in the region - use on average 7.3 phone features compared to the region average of 4.4 only
• 40% of the mobile users have at least 2 SIM cards
• will be on their 7^th phone already while other developed countries will only be on their 5^th to 6^th phones
• will buy phones to upgrade - want more features (20%), want a sleek and better looking phone (14%), want the latest technology (8%)
• are buying phones due to distress - phones have stopped functioning
  (22%) and phones were lost/stolen/misplaced (9%)

• Instant Messaging can possibly replace SMS
• Using mobile phones as MP3/digital music players increased from 36% in 2006 to 43% in 2007
• However, 'sideloading' is more popular than downloading
• Uptake of the GPS and LBS (location-based services) has reached
  double-digits in a few markets only - 13% (both GPS and LBS) in Japan, and 7% (GPS) and 10% (LBS) in Taiwan

TNS' Global Telecoms Insights (GTI) 2007/08 study, based on interviews with 16,000 consumers in 29 countries, delivers consumer information that will be invaluable to anyone interested in trends in consumer telecoms adoption.

GTI will look to answer some of the most pressing questions in the global telecoms market:

• What markets, applications and strategies will drive further growth?
• Which brands are the strongest today, and which are best positioned to grow tomorrow?
• What are the killer applications?
• What is the current state of triple and quad play, and do consumers want convergence?

For more information about the study, a prospectus is available for download at the top right column.