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Asia's Top 1,000 Brands 2011

Asia's leading media, marketing and advertising publication, Campaign Asia- Pacific (formerly Media), in conjunction with TNS, has released Asia's Top 1,000 Brands rankings for 2011.
 
Asia’s top 20 best brands
RANK BRAND RANK BRAND
1 Sony 11 McDonald's
2 Samsung 12 adidas
3 Panasonic 13 Coca-cola
4 LG 14 7-Eleven
5 Canon 15 Starbucks
6 Apple 16 Colgate
7 Hewlett-Packard 17 Facebook
8 Google 18 Yahoo
9 Nestlé 19 Honda
10 Nike 20 Toshiba
 

Best in Class: Asia Pacific’s top brands
SUB - CATEGORY TOP BRAND
Camcorder, TV, Home Audio, Music Player Sony
Refrigerator, Washing machine, Air Conditioner LG
Camera Canon
Mobile Phone / Smartphone Apple
Social Networking Sites Facebook
Computer, Printer Hewlett-Packard
Bank HSBC
Insurance AIA
Car Toyota
Fast Food / Restaurant Chain McDonald’s
Carbonated Soft Drinks Coca-Cola
Beer Heineken
Snack Food Lay’s
Instant Noodle Maggi
Milk Powder Nestlé
Jewellery Tiffany & Co.
Luxury Fashion Retailer Louis Vuitton
Sportswear Nike
Cosmetics Shiseido
Fragrance / Perfume Chanel
Hotel Hilton
Budget Airline AirAsia

 
Geographical coverage

The survey presents an overview of the local and global brands consumers think most highly of across sectors and geographies.

In total, over 3,000 people across 10 markets in the region were interviewed including consumers from Australia, China, India, Japan, South Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

 
Methodology

To determine the best brands in each of the product and service categories covered by the survey, respondents were asked two questions:

  • When you think of [product / service] category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in [product / service] category.
  • Apart from the best brand that you entered, which brand do you consider to be the second-best brand in the [product / service] category?

The survey covered 14 major product and service categories across a total of 72 sub-categories. The main categories presented to each respondent included: alcohol & tobacco; financial services; automotive; retail; restaurants; food; beverage; consumer electronics; computer hardware; computer software; courier/logistics; media & telecommunications; travel & leisure, and household & personal care products.
 

The full listing of the brands was published by Campaign Asia-Pacific in their July issue. To order copies of the publication, please contact Jessica Triffitt at + 852 3175 1921 or jessica.triffitt@haymarket.asia

The listing of top brands is available for download from the right column.

Companies who are ranked within the top 100 or top 250 in the region can announce as such in their marketing collaterals together with a special ‘Asia’s Top 1000 Brands’ logo; however no reference can be made to the specific ranking e.g. ranked #2; Please contact TNS at marketing.hk@tnsglobal.com for enquiries and the appropriate logo.

 
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